In the digital age, it is important to make sure that visitors can navigate on your website on all devices(mobile, tablet, ipad etc). We should also ensure that we give them the best browsing experience possible.
More and more people use their smartphones and other devices like tablets to browse online, so making your website responsive isn’t just a trend or a side option. It is now a necessary evil and a little bit of research will show you that.
Samurai has compiled a list of 7 reasons why your website should be responsive:
1. Mobile usage is increasing
Currently more than 50% adults own a smartphone. According to Mediamétrie, 83% of global internet users possess 2 to 3 screens. Almost 60% of all website traffic is from mobile devices. By 2020, 70% of the world population will own a smart phone according to PC Mag.
60% of all website traffic is from mobile devices
2. Social networks will create traffic on your website
More than 55% of social networks consumption happens on mobile devices, therefore sharing content from Facebook, YouTube, Twitter etc. to your web page will increase traffic to your website, from mobile devices. So if you want to increase your online visibility, GET RESPONSIVE!
3. Shopping on mobile devices is on the rise
80% of the online population has bought something using the internet, 50% of the online population have purchased more than once(source). Mobile devices accounts for 19% of US retail e-commerce sales. This figure is estimated to reach 27% by end of 2018, according to Invesprco. So, if your products and services aren’t easy to see from a phone, you’re missing out on a sales’ opportunity.
4. A positive experience could increase sales
According to Google’s Think Insights on mobile, if a user lands on your mobile website and is frustrated because they can only see part of the content, there’s a 61% chance they will leave straight away and go to another website (most likely a competitor). On the other hand, if they have a positive experience with your mobile-friendly website, a user is 67% more likely to buy your product/services.
5. Your business will be seen as modern
You probably offer the most amazing products or services on the market, but if your website is not mobile-friendly, your company will be perceived as a digital dinosaur – driving visitors away from your website. Responsive websites are seen as modern, using cutting edge technology.
6. Responsive websites improve SEO rankings
According to Google, responsive websites will perform better in search rankings because they provide a better user experience.Google rewards websites that are responsive with higher ranking in search results. So, having a mobile-friendly website will increase your visibility in the search results. It will also make it easier for consumers to find you online: one will not need to type in the exact URL to find you.
7. It builds your reliability & credibility
May it be your prospects, clients or collaborators, if they get a positive experience from your website, it will make them see you as a reliable resource for information, products or services. They will be your ambassadors and thus creating positive word-of-mouth